Television and newspaper ads challenge SIAST management and the provincial government to negotiate a fair and reasonable contract.
The employees are trying to negotiate a new and fair collective agreement.
SGEU has begun a province-wide information campaign of newspaper and television advertising to support the employees.
The ads challenge SIAST management and the province to give fair value to the importance of the work done by the employees.
The newspaper ads ran this week in four major provincial newspapers - the Regina Leader Post, the Saskatoon StarPhoenix, the Prince Albert Daily Herald and the Moose Jaw Times Herald.
The print ads point out that it will become increasingly difficult to recruit skilled staff at SIAST without a fair settlement.
"Educators and professional services staff fall even further behind others who work in the same industries," the ad notes. "Without a fair offer, SIAST will not be able to hire and retain the skilled staff we need to prepare our kids for the new labour market."
The employees are asking for a fair and reasonable offer from management. SIAST is offering 5.5% over three years, substantially less than increases received by employees in other credit-granting, post-secondary institutions.